Oh come on, England
Saturday, 19 June 2010
The other day, I saw an impressive piece of World Cup merchandise in a shop. Merchandising is a multi-million dollar business, of course. Retailers and businessmen have wonderful imaginations when it comes to creating magnificent products to reflect our national pride and faith in the team.
I wasn’t sure, at first glance, that this item flew the flag for English sporting glory at its proudest. Who is the target market? The traditional English patriot? The reverent Japanese tourist? The friendly Scot? Having watched last night’s match against Algeria, however, I’m now thinking that perhaps we get the merchandising we deserve. Come on, England!